Italy's Leading Decorative Paint

In 2018, Rock Shield acquired the sole distribution of Italia ColorTexture which is an internationally eminent Italian texture coating label. With its 23 options of color texture, the brand reincarnates the emotions, aesthetics, and sophistication of Italy’s 14 timeless cities: Capri, Ferrara, Florence, Gallipoli, Milan, Murano, Portofino, Ravenna, Rome, Turin, Venice, Verona, Carrara, Genoa. Reflecting deep creative work, a strong stylistic zing, and a maniacal composition of color, Italia imitates the sentiment and elegance of urban, refined transformations to uplift indoor and outdoor spaces. Futuristic with a touch of cultural richness, Italia is the ideal pick for those looking for a holistic architectural experience.

Askari Housing Society

Since three decades, we have been taking imported proprietary ingredients and custom formulating them to optimize their performance

Cinestar, Xinhua Mall

Cinestar, Xinhua Mall, Lahore Designed by Zaeem Ahmed- Archi-cubes Effeto Cementia by Italia Color Texture


Be it a small wall we have to do or a whole building, Rockshield is always there with lots of color combinations

Irfan Chaudhry – Architects Inc

“Rockshield puts their heart in the work they do. They would do 20 samples to provide me with the fraction of shade I want and i value that. Because I feel they value me.”

Amina Qayyum Mirza - OMD (Principal Architect)

“They are bringing new things that are essential in our work. They recently introduced Italia paints that actually influences the output of the building it is painted on.”

Faisal Rasul – FRAC

“It is not about the matchless quality in their work, it's about the professionalism they offer.”

Zunaira Gul - Project R Design Studio

“Whatever we visualise, Rockshield gives it in the form of reality”

Saad A. Qureshi - Architects Inc

“If I tell them my job once, I forget about it & they take care of it afterwards.” -

Farhan Shafique Bhatti - Modelo Architects

“They do their job with utmost professionalism.”

Raza Ahsan - Project R Design Studio

“Their paints give a new look to our interiors.”

Semea Faisal - Semea Faisal Interiors

My experience with rockshield has always been a good one. Issues happen, but they are always there to resolve those issues and this is what keeps me glued to them

Omar Nabi – Studio O

My experience with rockshield has always been a good one. Issues happen, but they are always there to resolve those issues and this is what keeps me glued to them

Omar Nabi – Studio O

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Yousaf Ghouri - Chairman Institute of Architects Pakistan

“They are the market Leaders. I would always recommend them, they are a good company to be dealing with.”

Ali Qazi - President IAP